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When you think about it, new sales people today are incredibly fortunate. They get so much more training, documentation, information on best sales practices, and internal support than their predecessors, who often had to find their own way – usually, the hard way.
But even with all the resources available to them, I’m seeing something strange happen: Many are making the same bad mistakes as those who came before them. I’m talking about those who are all about talking features and functions, and certainly not aligned with today’s sophisticated buyers.
View my latest video for the seven biggest mistakes new sales people make today, regardless of the wealth of resources available to help them succeed. Learn from the mistakes of the old-timers. Then get out there and help your customers reach their business goals!
For all of you new sales people out there (or the sales managers who coach them), do any of these mistakes sound familiar to you?