Innovation, competition and other industry forces shift at a rapid pace. Therefore, sales teams must continually adjust to improve performance under the direction of a strong sales leader. But change can be hard for many sales people. Why? Sometimes, they lack direction on how to change and instead, prefer to stay in their comfort zones.
Typically, people have to be shown how to change and why the change is a good thing. That means it must be driven from the top down. As a sales leader, you must carefully plan and consistently work at it every day.
Here’s my latest video for 4 things you can do to effect change in a way that makes sense to your organization – even if your team is full of top sales performers that don’t think change is necessary.
If your organization or group is trying to effect positive change, what’s working and what’s not? What have you learned? And what you would do differently next time?