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Why I Hate the High Pressured Mass Email Tactic

Why I Hate the High Pressured Mass Email Tactic - Janice Mars, SalesLatitude

Why I Hate the High Pressured Mass Email Tactic - Janice Mars, SalesLatitudeI received what I suspect is an auto-generated mass email that is just pissing me off. Should I drop what I am doing every time someone sends me an email asking me to buy their products or services? Or can I purposefully review them all and determine which ones are useful to me and which ones are not? Here’s the email in question:

Subject Line: I can take a hint

Hey Janice,

At this point, you’ve gotten quite a few of my emails and I think I can take a hint when I don’t get a response. If you change your mind and decide this is something for you, feel free to take another look at our program – and get in touch.

(Name not disclosed for privacy)
Head of Business Development | (M) xxx-xxx-xxxx


Why do I have to make a decision on their terms? Should I feel badly that I haven’t responded? And, if I don’t have to do it on their timeline, then why are they sending me this email?

The Buy-Now Mass Email

Now, I guess the Head of Business Development who sent me this obtained a list and sent out a mass email campaign. They then sent out second, third or even fourth emails at predetermined dates and times IF I didn’t respond (which I didn’t).

It must be working for them. I mean, there must be tons of people out there who absolutely must have their products and services NOW. That’s great if that is truly the case. But, I seriously doubt it.

Do You Know Me? At All?

Many of the mass emails I receive that try to introduce me to a new product or service seem quite generic to me. They don’t really know anything about me or my business. They seem to be just mass email fishing expeditions, sent to tons of people to see who will bite.

Respond, Save or Delete?

However, I usually do save up some of these emails and then look at their products and services at a time that is convenient for me. If I am interested or curious, I will get back to them. But the email above forced me to immediately delete it from my inbox.

How do you feel when you get these mass emails? What do you do next? Do you respond, save and revisit later, or delete right away?

 

Janice Mars, Principal and Founder of SalesLatitude, is a sales performance improvement consultant and change agent focused on growing top performers to impact bottom line growth. With more than 30 years of experience as a senior business and sales executive, she helps companies build successful sales teams by maximizing their time and resources, selling from the buyer’s point of view, and strengthening the effectiveness of leadership. View my LinkedIn profile | Twitter

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